¿Cómo se reparte el coste de un libro?

Esta es una de las preguntas que más veces me han realizado durante los últimos años, tanto lectores como escritores. Y en realidad, algo que parece tan sencillo, muchas veces parece que las propias editoriales -o intermediarios- quieran ocultarlo. Quizás una de las razones de ese secretísimo es que les de vergüenza admitir que quien menos se lleva -y con diferencia- en la industria literaria, es siempre el autor.

En mis charlas, cursos, presentaciones… siempre observo la misma cara de asombro cuando digo que de cada libro, el autor suele llevarse entre un 5% y un 10%. Y tras la sorpresa viene la segunda pregunta: ¿entonces quién se queda el 90% restante?

Reparto de los costes/beneficios de un libro

Reparto beneficios de un libro

AUTOR: 7% – 10% del PVP del libro. 

En la mayoría de contratos con una editorial este será el porcentaje que te ofrecerán. Eso si hablamos en la versión normal del libro, pues en otras ediciones com por ejemplo en la de bolsillo, de kiosco, o promociones especiales, el porcentaje puedes ser aún menor.

EDITOR: 25-35% del PVP del libro. 

Hay que detallar que dentro de este porcentaje están incluidos los costes de corrección, diseño, maquetación, portada, traducción si la hubiera, revisiones, impresión y promoción del libro. Y, además de realizar todas estas tareas, al final el editor tiene que ganar dinero, pues no podemos olvidar que las editoriales no dejan de ser una empresa.

DISTRIBUIDOR 30-35% del PVP del libro.
En mi opinión esta es la parte más lucrativa del negocio, de hecho la mayoría de grandes editoriales han creado su propia distribuidora para así poder abaratar costes y, evidentemente, conseguir dinero. El distribuidor asume los costes de transportar los libros desde el almacén a los puntos de venta, tanto de ida como de vuelta de aquellos ejemplares que no se han vendido.

LIBRERO: 25-30% del PVP del libro.
Bien es cierto que si hablamos de grandes superficies como El Corte Inglés, estos márgenes pueden llegar a ser mucho mayores, pero en general, el porcentaje que se lleva una librería mediana está rondando el 30% por libro. Las librerías asumen en este caso el coste de tener un local donde vender los libros, así como un personal contratado para ello. En algunos casos también consiguen sacar dinero -sobre todo las grandes cadenas- alquilando espacios dentro de los locales para promocionar los libros.

¿Y un libro digital?

Bueno, aquí es donde la industria intenta que todos sigan ganando aunque muchos no hagan nada. No olvidemos que en un libro online no es necesaria la imprenta, ni la librería, ni el distribuidor, ni el almacén…

AUTOR: 25% del PVP del libro. 

Aunque este porcentaje es visiblemente mayor que el que se obtiene en el libro físico, aquí también hay trampa, pues en la mayoría de contratos editoriales se indica que el autor se llevará el 25% de los ingresos netos; es decir, el 25% de lo que queda después de descontar comisiones, promociones, descuentos y demás conceptos que puedan incluir, por lo que con esta última opción no tienes ni idea de lo que te queda al final, a veces incluso menos del 10% que te quedaba en papel.

DISTRIBUCIÓN: entre 15% y 65% del PVP del libro
Y seguramente tú te preguntarás, ¿distribución, qué distribución?
Bien, aquí determinadas plataformas nos quieren vender que realizan un trabajo enorme para que tu ebook pueda estar a la venta cuando en realidad lo que al final hacen es colgar un fichero para que la gente lo compre. En mi opinión, se está intentando mantener una parte del negocio editorial que en el formato digital no tiene sentido. Es una forma de seguir intentando sacar huevos de oro de una gallina que agoniza.

EDITOR: el resto.
El editor asume, además de los trabajos realizados para la versión en papel, el coste de maquetar el libro en formato digital y la gestión para subirlo y promocionarlo en diferentes plataformas digitales, independientemente de que dicho trabajo se haya realizado para la versión en papel.

Conclusiones:

Bueno, como ves es muy complicado -a excepción de los libros best seller- que un autor pueda vivir de escribir con estos porcentajes. De momento así están las cosas, quien sabe lo que nos traerá el futuro.

Si quieres saber más sobre este y otros temas te animo a apuntarte a mi curso online:
¿Y cuándo acabe mi libro, ¿qué?.

Muchos de los alumnos que lo han realizado ya han publicado su obra.
Además, al inscribirte te daré una dirección de email para que puedas contactar conmigo y preguntarme todas tus dudas.

178 comentarios en “¿Cómo se reparte el coste de un libro?

  1. Appreciating the time and effort you put into your site and in depth information you offer.
    It’s awesome to come across a blog every once in a while that isn’t the same unwanted rehashed information. Excellent
    read! I’ve saved your site and I’m including your RSS feeds to my Google account.

  2. hey there and thank you for your information – I’ve certainly picked up something new from right here.
    I did however expertise a few technical issues using
    this web site, since I experienced to reload the website a
    lot of times previous to I could get it to load correctly.

    I had been wondering if your web host is OK?

    Not that I’m complaining, but slow loading instances times will very frequently
    affect your placement in google and can damage your high-quality score if
    ads and marketing with Adwords. Anyway I am adding this RSS
    to my e-mail and can look out for a lot more of your respective exciting content.
    Make sure you update this again very soon.

  3. Wonderful article! This is the type of information that should be shared across the internet.
    Shame on the search engines for not positioning this submit higher!
    Come on over and visit my web site . Thank you
    =)

  4. Hi would you mind sharing which blog platform you’re using?
    I’m looking to start my own blog in the near future but I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different
    then most blogs and I’m looking for something unique.
    P.S Apologies for being off-topic but I had to ask!

  5. An outstanding share! I’ve just forwarded
    this onto a colleague who was doing a little research on this.
    And he actually ordered me dinner simply because I found it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanks for spending the time to talk about this
    topic here on your site.

  6. You really make it appear so easy together with your presentation but I
    find this matter to be actually something which I
    think I’d never understand. It seems too complex and very huge for me.
    I’m looking forward for your next submit, I will try to get the cling of it!

  7. Hi! This is kind of off topic but I need some guidance from an established blog.
    Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any ideas or suggestions? Thank you

  8. I’m impressed, I have to admit. Seldom do I encounter a blog that’s equally educative and amusing, and
    let me tell you, you have hit the nail on the head.
    The issue is something too few people are speaking intelligently about.
    I’m very happy that I came across this during my search for
    something concerning this.

  9. I was curious if you ever thought of changing the structure of
    your blog? Its very well written; I love
    what youve got to say. But maybe you could a little more in the way of content
    so people could connect with it better. Youve got an awful lot
    of text for only having 1 or 2 images. Maybe you could space it out better?

  10. The other day, while I was at work, my cousin stole my apple ipad and tested
    to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My iPad is
    now destroyed and she has 83 views. I know this is totally
    off topic but I had to share it with someone!

  11. You really make it seem so easy with your presentation but
    I find this topic to be really something that I think I would never understand.
    It seems too complicated and extremely broad
    for me. I’m looking forward for your next post, I’ll try to get the hang of
    it!

  12. What i don’t realize is in truth how you are now not actually much more neatly-preferred than you may be now.
    You’re very intelligent. You realize therefore considerably relating to this topic, made me in my opinion consider it from numerous
    numerous angles. Its like men and women are not fascinated until it’s one thing to accomplish
    with Girl gaga! Your personal stuffs great. All the time deal with it up!

  13. Hmm it seems like your website ate my first comment (it was extremely long) so I
    guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new
    to the whole thing. Do you have any tips for newbie blog writers?
    I’d definitely appreciate it.

  14. Hello there! I know this is kinda off topic nevertheless I’d figured I’d ask.

    Would you be interested in exchanging links or maybe guest authoring
    a blog article or vice-versa? My website covers a lot of the same topics as yours and I believe we could
    greatly benefit from each other. If you are interested feel free to send me an email.

    I look forward to hearing from you! Awesome blog by the way!

  15. Having read this I believed it was really informative.
    I appreciate you spending some time and energy to put
    this content together. I once again find myself spending a lot of time both reading and commenting.

    But so what, it was still worthwhile!

  16. Its such as you read my mind! You seem to understand so much approximately this, such as you wrote the book in it or
    something. I think that you could do with some percent to force the message home a little bit, but instead
    of that, this is fantastic blog. A great read. I’ll definitely be back.

  17. An outstanding share! I’ve just forwarded this onto a colleague who was doing a little
    research on this. And he in fact bought me breakfast because I
    stumbled upon it for him… lol. So let me reword this….
    Thanks for the meal!! But yeah, thanx for spending the time to talk about this matter here
    on your web site.

  18. I’ve been surfing online more than 3 hours today, yet I by no means found any fascinating article like yours.
    It is lovely value enough for me. In my view, if all website owners
    and bloggers made just right content material as you did,
    the internet shall be much more useful than ever before.

  19. Oh my goodness! Impressive article dude!
    Many thanks, However I am experiencing issues with your RSS.

    I don’t understand why I can’t subscribe to it.
    Is there anyone else getting the same RSS problems? Anybody who
    knows the answer will you kindly respond? Thanks!!

  20. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to design my own blog and would like to know
    where u got this from. appreciate it

  21. Viagra Precio En La Farmacia isotretinoin worldwide no rx by money order Lioresal Posologie Alcoolisme Ic Cephalexin 500mg Dental Antibiotic Amoxicillin Protection Period Priligy Quand Prendre

  22. What i do not understood is in fact how you’re now not actually much more smartly-preferred than you may be right now.
    You’re very intelligent. You know thus considerably in relation to this matter, produced
    me in my view imagine it from numerous varied angles.
    Its like women and men aren’t interested unless it is something
    to do with Girl gaga! Your personal stuffs excellent.
    All the time care for it up!

  23. Today, I went to the beach front with my kids.
    I found a sea shell and gave it to my 4 year old daughter and said «You can hear the ocean if you put this to your ear.» She placed the shell to her ear and screamed.

    There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  24. This is very fascinating, You’re an excessively professional blogger.

    I’ve joined your feed and stay up for searching for extra of your
    fantastic post. Also, I’ve shared your website in my social networks

  25. Greetings! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly? My weblog looks weird when browsing from my iphone4.
    I’m trying to find a theme or plugin that might be
    able to correct this problem. If you have any suggestions, please share.
    Many thanks!

  26. I’m truly enjoying the design and layout of your site. It’s a very
    easy on the eyes which makes it much more enjoyable for
    me to come here and visit more often. Did you hire out a designer to create your theme?
    Great work!

  27. Does your site have a contact page? I’m
    having a tough time locating it but, I’d like to shoot you an e-mail.
    I’ve got some recommendations for your blog you
    might be interested in hearing. Either way, great blog
    and I look forward to seeing it grow over time.

  28. You actually make it seem so easy with your presentation but
    I find this topic to be actually something which I think I would never understand.
    It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of
    it!

  29. Hello would you mind stating which blog platform you’re using?
    I’m planning to start my own blog in the near future but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking for something unique.
    P.S Apologies for getting off-topic but I had to ask!

  30. Howdy just wanted to give you a quick heads up.

    The text in your content seem to be running off the screen in Safari.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know.
    The design and style look great though! Hope you get the issue fixed soon. Many thanks

  31. Having read this I thought it was really informative.

    I appreciate you taking the time and energy to put this article together.
    I once again find myself spending a significant amount of time both reading and
    posting comments. But so what, it was still worth it!

  32. I need to to thank you for this excellent read!! I certainly enjoyed every little bit of it.
    I have got you bookmarked to look at new stuff
    you post…

  33. Hi! Someone in my Facebook group shared this website with us so I
    came to give it a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!

    Wonderful blog and terrific design and style.

  34. Simply want to say your article is as astonishing.

    The clearness in your post is simply nice and i could assume you’re an expert on this subject.
    Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please keep up the gratifying work.

Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *


*